The Buddha was a spiritual teacher who had no desire to make money. However, if we agree with Seth Godin that marketing is about disseminating ideas, then the Buddha may be considered one of the greatest marketers of all time. His teachings have touched the lives of millions of people over the last 2,500 years, extending first across Asia and then to the farthest reaches of the globe.
If you work for a non-profit or in a ‘helping profession,’ or if you wish to improve the world by expressing your message, the Buddha’s example is especially pertinent. Even if you’re running a for-profit company, you’ve surely recognized that generosity and purpose are essential to 21st-century success. As a result, you might be astonished at how much you can learn from the Buddha’s perspective. Click Reneturrek.com to read some quotes of Buddha.
When the Buddha realized there was no sense in trying to explain his discovery, he was visited by the deity Brahma, who encouraged him by suggesting that some people could see the truth “with only a little dust in their eyes.” As a result, the Buddha went out to discover these devout people who were actively pursuing enlightenment and would be open to hearing his message. A common marketing blunder is to try to persuade everyone who potentially benefits from your product, service, or message of its worth. The issue with this is that no matter how badly someone needs what you’re providing, they won’t take it until they want it.
We’ll have a considerably smaller potential audience (but a far higher likelihood of a favorable reaction) if we follow the Buddha’s example and focus on those who actively desire what we’re giving (not simply those who need it). The Buddha’s first effort at teaching was widely seen as a flop. He encountered a traveling ascetic on his way back into town from the forest, who could tell there was something peculiar about him right away. The ascetic inquired of the Buddha about his findings. I am the Buddha, the fully enlightened one. The hilarious part was that the Buddha was telling it as it was. And he was giving out his knowledge for free.
People would quickly recognize the value and accept your offer if you just spoke the truth, showed them your goods or described your service. This isn’t an ideal world, even for Buddhas. People are busy, overloaded, or just perplexed, therefore it’s up to you to break through the noise and persuade them of the worth of your product. The Buddha tried once again. They asked him what he had learned when he met five of his friends and other searchers in Varanasi’s Deer Park, and he informed them about The Four Noble Truths, which are fundamental concepts that explain the nature of suffering and how to transcend it. This was a huge success, according to legend, since all five of them attained enlightenment and became the first Buddhist monks.
The Four Noble Truths remain the cornerstone of Buddhist teaching to this day. The Buddha made it simple for his listeners to grasp, retain, and share his message by breaking it down into four fundamental stages. The Noble Eightfold Path, The Triple Jewel, and the Five Aggregates are only a few instances of complex concepts reduced down into numerical pieces found in the Buddha’s teachings. If you’ve ever felt numbers in headlines were too cheesy or basic for your target audience, remember that the Buddha’s message is one of the deepest and most profound ever articulated.
When talking to prospects about a complex service or sophisticated product, you’ll receive greater results if you boil it down into basic pieces. The Middle Way was the Buddha’s description of his journey to enlightenment. He later tormented his body as a spiritual ascetic by fasting, meditation, and depriving himself of all pleasures. Your message, like the Buddha’s, must be placed in such a way that it stands out from the crowd. You’ll need a successful company concept. After all, the Buddha and his disciples had eschewed money and possessions, so the idea of the Buddha having a business strategy could sound unusual. That meant they’d need a business model or a framework for arranging transactions with others who might provide these items.
They were nstead sustained by a gift economy, which was fueled by gifts and charity rather than money and desire. All of their clothing and other items were given to them as gifts. Not just in Asia, but also in the United States, Europe, Australia, and other sophisticated capitalist nations, this system is still in use among Buddhist monks and nuns. Consider Seth Godin’s suggestion in Linchpin if you’re not sure what this has to do with you. The modern hybrid economy combines the concepts of capitalism (‘perform your work and I won’t fire you) with the gift economy.
If you want to succeed in this hybrid economy, you’ll need a reason for being that isn’t just about generating money. When we think of the Buddha, we see a lone person sitting in meditation cross-legged. However, he also realized that the majority of us require a bit more assistance along the road. As a result, Buddha founded the Sangha, a society of truth-seekers made up of monks, nuns, and laypeople. Members of the Sangha supported and encouraged one another in a community that still exists today, with millions of members in diverse branches of Buddhism across the world.
Ananda, the Buddha’s closest disciple, realized how much the Sangha had grown to mean to him and stated to the Buddha one day: Lord, I believe that spiritual connection and companionship with the Lovely make up half of the Holy Life. The Buddha said, “If you wish to make a positive difference in the world via your company, profession, or charitable organization, your success will be measured in the end by the influence you have on the people around you.”
So one of the first things you should do is identify your community of like-minded individuals – people who can assist and support you while also helping and supporting you. The folks who are most likely to respond to your message.